Megastar wanted to create the world’s first global talent competition app to compete with hit TV talent shows like AGT and The Voice. They came to us to build the brand and product platform from the ground up—and needed in done in six weeks for launch.
By aligning audience desires, new UX interaction patterns, and future-forward design, my team developed Megastar’s overall brand strategy, identity system, App experience, and go-to-market launch strategy. Our work helped propel users to spent over 6,500,000 minutes on the app in the first two months.
