Virtustream enables enterprises to migrate vital applications to the cloud for secure operation. While most media attention goes to sexy, young startups—the reality is that enterprises run the world. We positioned enterprise IT as unsung heroes, with Virtustream as their reliable companion service for mission-critical applications.
I led the development of a brand campaign that dynamically communicated the paramount importance of CIOs’ business challenges. The campaign propelled Virtustream to capture the lead market share and to their eventual $1.2 billion acquisition by Dell EMC.