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Breathing new life into Bob

Accountemps brand campaign

Accountemps needed to refresh their beloved “Bob" radio campaign for a new generation and a new media landscape. We took a well-worn character and elevated him into an office legend to catapult brand awareness and services revenue.

To highlight the Accountemps candidate value, we created a relatable campaign that showcased office culture, relationships, and personality. The campaign resolved with a series of mockumentary-style videos. Their delivery of earnest, universal, and often hilarious—praise of “Bob” revealed the relatable comedy of the mundane.