Real or fake?

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Elevating Internet fakery

Adobe social game

Not every student is interested in design software or knows who Adobe is, but they all have heard of photoshop—specifically when it comes to internet images being manipulated. We took that insight and created a weekly interactive social game that challenged keen-eyed players to identify the fakes—a great introduction to the power and value of adobe software.

After every game, whether the player was correct or not, we revealed which images were phonies and demonstrated how we created them. With over 53,000 weekly views, 40% of visitors played the game more than once and 22% viewed a tutorial.