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The put-down-your-device app

Traction’s Mobile game

Smartphones are amazing. But the rising epidemic of people ignoring each other (and basic social etiquette) inspired us to rise up and do our little part in the only way we know how. The fun way.

We wanted to create something that would help people honor quality social time with loved ones—while still utilizing cherished devices. So we developed MOB, an app that made a game out of not using your phone in social settings. Set up a match, time limit, and penalty. If anyone unlocks their phone during the match, all the players receive a notification of the loser’s weak will—no matter where they are hiding.