Ascendant Network, an exclusive community for the marketing executives, wanted a brand refresh to update their image and make their brand more relevant to a new, younger professional audience.
The core of the Ascendant Network is bringing executives together to learn, network, and grow their professional value. The new flexible branding system is centered around a mark that brings the theme of collaboration to life while personifying ascension. After launching the new system, membership application to the network spiked. Now that is ascension.