I hesitate to share this because it’s so stupid. Yet it’s proof that getting a team to rally behind an idea, even a bad one, can have amazing results. It all started when someone made the joke that mailing branded underpants would certainly get some attention for the agency. It was a horrible idea that quickly snowballed into an integrated campaign.
A DM mailer drove to a fictional institute’s website complete with an animated mascot and interactive service selector. The whole campaign resolved in a blow-out event at our offices. It was hilariously low-brow, borderline bad taste, and helped us close several new client relationships.