Echosign was facing stiff competition in the digital e-signature space due to a lack of awareness. We learned that a big reason business people lose out on deals: delayed signing due to being on the road. So we leveraged that insight in a new campaign focused on letting people know Echosign users could sign from any device—anywhere.
Our integrated campaign was the first-ever to feature a product device incorporating the adobe logo. The campaign launched at Dreamforce and stole the show.