Dolby has long been a trusted and famous brand in the professional world of audio but wanted to shift to a larger audience. As Dolby started its transition, I led a team that helped them innovate on a variety of digital activities spanning their brand website, marketing, and product experiences.
Over the course of five years, my team developed experiences for the Dolby master brand and Dolby Atmos, Cinema, Narrate, Vision, and Voice products. Our efforts help establish Dolby as a consumer-oriented brand and introduced its “sound first” innovation products to home, office, and entertainment audiences.
